Portfolio Foot-Traffic Analysis

Author

Will Sigal

Published

May 31, 2025

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Objective: surface the shopping centers in our portfolio that generate outsized foot-traffic and loyalty so management can spotlight winners, troubleshoot laggards, and sharpen capital-allocation decisions. We leverage three Placer-derived KPIs—Visits / Sq Ft, Repeat-Visit Loyalty, Composite Quality Score—and track their evolution from 2022-2024 to reveal both structural strengths and emerging trends.

Note: All Data is anonymized and so none of the properties are identifiable.

KPIs: - Visits / Sq Ft - Repeat-Visit Loyalty - Composite Quality Score

Here's a sample of the data I used for this analysis:
Property GLA_numeric avg_visits_per_customer_2022 median_visits_per_customer_2022 nationwide_rank_visits_2022 nationwide_percentile_visits_2022 nationwide_outof_visits_2022 nationwide_rank_visitsPerSqft_2022 nationwide_percentile_visitsPerSqft_2022 nationwide_outof_visitsPerSqft_2022 ... median_visits_per_customer_2024 nationwide_rank_visits_2024 nationwide_percentile_visits_2024 nationwide_outof_visits_2024 nationwide_rank_visitsPerSqft_2024 nationwide_percentile_visitsPerSqft_2024 nationwide_outof_visitsPerSqft_2024 visits_2022 visits_2023 visits_2024
0 The Grove at First Street 107016 8.12 3 7801 80 40151 2545.0 87.0 21020.0 ... 2 9536 76 40151 4110.0 80.0 21020.0 1661253 1528855 1490412
1 Riverbend Plaza 99159 6.90 2 11771 70 40151 5454.0 74.0 21020.0 ... 1 11367 71 40151 5011.0 76.0 21020.0 1194043 1291079 1286964
2 Oakwood Shopping Village 65808 5.93 1 15983 60 40151 7613.0 63.0 21020.0 ... 1 15043 62 40151 6389.0 69.0 21020.0 875297 829095 988772
3 Willow Creek Center 365897 6.55 1 1175 97 40151 4619.0 78.0 21020.0 ... 1 1101 97 40151 4266.0 79.0 21020.0 4673175 5017505 5019688
4 Pinecrest Mall 98775 5.05 2 13694 65 40151 7520.0 64.0 21020.0 ... 2 14572 63 40151 8462.0 59.0 21020.0 1036259 1038383 1021916

5 rows × 29 columns

1) Visits/Sqft

1a) Top 10 Properties by Average Visits

  • First, lets look at the top 10 properties by average visits.
  • I don’t think there are too many surprises here.
  • The issue with just using this metric though is that it obviously is biased towards larger properties.
Top 10 Properties by Average Visits (2022-2024):
  Property 2022 Visits 2023 Visits 2024 Visits Average Visits
28 Oceanfront Walk 4,825,087 4,991,752 5,176,547 4,997,795
3 Willow Creek Center 4,673,175 5,017,505 5,019,688 4,903,456
75 Galaxy Galleria 4,517,743 4,687,365 4,966,482 4,723,863
39 Cypress Bend 4,515,407 4,534,461 5,066,181 4,705,350
31 Coastal Breeze Center 4,435,693 4,380,575 4,529,579 4,448,616
51 Terminal Market 4,159,951 4,285,495 4,265,594 4,237,013
34 Redwood Circle 3,798,661 4,082,306 4,429,453 4,103,473
7 Elm Street Pavilion 3,631,353 4,088,438 4,085,601 3,935,131
47 Ten Pin Alley Shops 3,895,502 3,850,069 4,041,524 3,929,032
68 Lionsgate Center 3,875,309 3,800,674 3,934,154 3,870,046

1b) We will now instead look at the Ranking of the our portfolio by visits/sqft per year.

The table below looks at the average, median, min, max, and standard deviation of the visits/sqft percentile by year.

  • We can see that are top performers are in the 100th percentile and our bottom performers are in the 20th percentile. Having such large ranges is problematic, so we will filter out any properties that are below the 10th percentile in any year then visualize the results over time to get an understanding of trends.
Table 1: Nationwide Visits per Sqft Percentile Statistics by Year (Properties ≥ 10th Percentile)
  Year Average Percentile Median Percentile Min Percentile Max Percentile Standard Deviation
0 2022 73.16% 78.50% 20.00% 100.00% 21.49%
1 2023 73.04% 80.50% 21.00% 100.00% 21.58%
2 2024 72.90% 78.50% 24.00% 100.00% 21.08%

1c) Now we will look at the top 20 performers by visits/sqft.

  • The plot below shows the top 20 performers by visits/sqft. I know it is quite crowded, so you can toggle the legend to hide any of the properties. Additionally, if you double click on any of the properties, you can isolate it on the plot.

2) Visits

2a) Visits Ranking by Year

  • With the issues mentioned above, lets look at the visits ranking by year.

  • The table below shows the average, median, min, max, and standard deviation of the visits percentile by year.

  • I did the same filtering process as above to remove the outliers, however, we can see that the data is still quite left-skewed.

  • Nonetheless, the median percentile of our properties is quite consistent at the 75th percentile, putting us clearly as an upper-quartile performer.

Table 2: Nationwide Visits Percentile Statistics by Year (Properties ≥ 10th Percentile)
  Year Average Percentile Median Percentile Min Percentile Max Percentile Standard Deviation
0 2022 69.08% 75.00% 11.00% 97.00% 25.47%
1 2023 69.03% 75.00% 11.00% 97.00% 25.64%
2 2024 68.89% 75.50% 11.00% 97.00% 25.92%

2b) Visits Ranking by Year - KDE Plot

To try to provide a visual representation of the skwedness of our data, I created a distrubtion plot of the visits percentile rankings by year.

  • The plot shows that the data is quite left-skewed, with the highest densities found > 80th percentile, but with the median of the most recent year being 75th percentile.

  • The 75th percentile is marked with a black dotted line.

2c) Top 20 Performers by Visits

  • Here I plotted the top 20 performers by visits over time. I additionally, filtered out potential left-skewed outliers by filtering our any properties that had less than 100k visits in any year.

  • The plot shows that some of the owners favorite properties are shown up. However, suprisingly, it seems a few properties that recieve very little allocation or attention show up in the top 10.

  • Just like the other plot above, you can toggle the legend to hide or isolate any of the properties.

3) Blended Score (visits & visits/sqft)

3a) Blended Score Ranking by Year

  • Here I created a blended score that takes into account both visits and visits per sqft.

  • I weighted visits by 65% and visits per sqft by 35%.

  • The table below shows the top 20 performers by blended score for the most recent year.

  • Interestingly, [favorite property] doesn’t show up until we make the visits weighted by 95%. On the other hand, I was suprised by the number of properties, like x, y,z that show up in the top 20 yet I honestly never think about. While we also think of x as one of our top properties, it doesn’t show up until we make the visits weighted by 90%. Look, obviously visits ≠\neq sales, but the results of this percentile analysis are interesting and I can follow up with more analysis if needed.

  • Our formula for this is simple:

Blended Score=0.65×Visits Percentile+0.35×Visits per Sqft Percentile \text{Blended Score} = 0.65 \times \text{Visits Percentile} + 0.35 \times \text{Visits per Sqft Percentile} 


Portfolio-Level Blended Score Statistics
2022 Blended Score 2023 Blended Score 2024 Blended Score
Mean 69.83 69.64 69.46
Median 76.10 74.50 74.40 

Top 20 Shopping Centers by Blended Performance Score (2024)
Weighting: 65% Visits, 35% Visits per Square Foot
Shopping Center Blended Score Visits Percentile Visits/SF Percentile Total Visits Visits/SF
68 Lionsgate Center 96.40 95.00 99.00 3,934,154 44.51
45 Eighth Wonder Outlets 95.45 93.00 100.00 3,346,932 165.67
13 Liberty Market 93.80 91.00 99.00 3,046,713 18.20
39 Cypress Bend 93.15 97.00 86.00 5,066,181 14.01
28 Oceanfront Walk 91.40 97.00 81.00 5,176,547 21.94
23 Southridge Emporium 91.30 92.00 90.00 3,108,074 16.65
3 Willow Creek Center 90.70 97.00 79.00 5,019,688 12.77
58 Agora Marketplace 90.10 88.00 94.00 2,547,526 19.16
8 Sunset Galleria 90.10 88.00 94.00 2,525,075 16.70
7 Elm Street Pavilion 89.75 95.00 80.00 4,085,601 12.44
78 Harvest Moon Market 89.70 96.00 78.00 4,266,807 9.82
64 Eagle Rock Plaza 89.50 86.00 96.00 2,264,797 25.20
69 Tiger Paw Place 89.05 88.00 91.00 2,496,984 15.79
31 Coastal Breeze Center 88.30 96.00 74.00 4,529,579 12.41
54 Artisan's Alley 87.70 87.00 89.00 2,401,066 15.19
42 Five Points Retail Park 87.70 87.00 89.00 2,375,442 18.41
72 Starlight Pavilion 85.90 81.00 95.00 1,785,255 20.72
75 Galaxy Galleria 85.80 97.00 65.00 4,966,482 10.10
44 Seventh Heaven Stores 85.20 95.00 67.00 3,992,094 10.05
51 Terminal Market 85.20 95.00 67.00 4,265,594 11.25

3b) Blended Score Ranking Changes

  • Here I calculated the centers that had the biggest improvements and declines in blended score from 2022 to 2024.

  • Here we have score where, ↑\uparrow is good, and rank (within our portfolio), where ↓\downarrow is good.

  • Obviously retenanting is a large part of the results of this analysis, for example, property 79 is likely had its decline due to the bankruptcy of 99 Cents. As this was one of the co-anchors, it likely had a large impact on the center’s performance. However, this gives us a way to quantify that drop.

Top 10 Shopping Centers with Biggest Rank Improvements (2022-2024)
Shopping Center 2022 Score 2024 Score Score Change 2022 Rank 2024 Rank Rank Change
78 Harvest Moon Market 76.00 87.00 11.00 36 16 -20
77 Vineyard Valley Shops 74.50 78.00 3.50 40 27 -13
13 Liberty Market 86.50 95.00 8.50 14 3 -11
43 Six Mile Shopping Hub 74.00 77.00 3.00 41 31 -10
44 Seventh Heaven Stores 77.50 81.00 3.50 30 21 -9
22 Northpoint Hub 77.50 81.00 3.50 30 21 -9
14 Freedom Town Center 76.00 78.00 2.00 36 27 -9
1 Riverbend Plaza 72.00 73.50 1.50 45 38 -7
40 The Shoppes at Three Rivers 50.50 58.50 8.00 61 55 -6
8 Sunset Galleria 87.50 91.00 3.50 11 5 -6 
Top 10 Shopping Centers with Biggest Rank Drops (2022-2024)
Shopping Center 2022 Score 2024 Score Score Change 2022 Rank 2024 Rank Rank Change
33 Bluebonnet Row 77.50 66.00 -11.50 30 48 18
55 Craftsman's Corner 79.00 73.00 -6.00 24 41 17
56 The Forum Shops 79.00 73.50 -5.50 24 38 14
26 Valley View Outlets 81.00 74.50 -6.50 22 35 13
9 Golden Valley Mart 90.50 87.00 -3.50 6 16 10
53 Millworks Retail 77.00 71.00 -6.00 35 44 9
0 The Grove at First Street 83.50 78.00 -5.50 19 27 8
11 Diamond Heights Place 78.00 75.50 -2.50 27 34 7
42 Five Points Retail Park 91.00 88.00 -3.00 4 11 7
6 Cedar Ridge Shops 63.00 55.00 -8.00 51 58 7

3c) Stability and Percentile Change Visualization:

  • Now lets look at the most stable properties. These are our properties that have had the most consistent performance (smallest absolute score change) between 2022 and 2024. We can see that of our major properties, property 11, 63, and 73 are some of the most stable properties in our portfolio.

  • Below our table of stable properties, we have a histogram to show the distribution of score changes between 2022 and 2024. We can see that the median is at 0, but that we overall had slightly more properties declining in blended score over this period than properties that improved. Rememeber this is all based on Shopping Center Percentile Rankings, not actual visits or visits/sqft. So these are all relative metrics, not absolute metrics.

Top 10 Most Stable Shopping Centers (2022-2024)
Shopping Center 2022 Score 2024 Score Score Change 2022 Rank 2024 Rank Rank Change
10 Silverlake Promenade 78.00 78.00 0.00 27 27 0
62 Clearwater Commons 27.00 27.00 0.00 67 66 -1
72 Starlight Pavilion 88.00 88.00 0.00 9 11 2
23 Southridge Emporium 91.00 91.00 0.00 4 5 1
68 Lionsgate Center 97.00 97.00 0.00 2 1 -1
47 Ten Pin Alley Shops 68.00 67.50 -0.50 48 47 -1
19 Uptown Shoppes 75.00 74.50 -0.50 38 35 -3
37 Azalea Path 65.00 65.50 0.50 49 49 0
66 Hawk's Landing 74.00 73.50 -0.50 41 38 -3
46 Ninth Life Plaza 77.50 77.00 -0.50 30 31 1 

Summary Statistics of Score Changes:
  Count Mean Std Min 25% 50% 75% Max Positive % Negative %
Score Change 71.000000 -0.350000 4.370000 -12.000000 -2.750000 0.000000 2.000000 13.000000 41.333333 46.666667

4) Loyalty Analysis:

4a) Here we will look at the centers that have the highest and lowest amounts of loyalty in 2024 (measured by Avg. and Median visits per vistor)

  • We can see that 76, 58, 37, and 60 have the highest avg. visits per customer, in 2024. However, loyalty, I believe, is such a function of the tenant mix, and so we should be careful in trying to draw any conclusions from this.
Top 10 Centers by Total Visits (2024):
  Property Total Visits Visits per Sqft Avg Visits/Cust Med Visits/Cust
0 Galaxy Galleria 4,966,482 11.10 10.68 3.00
1 Colonnade Retail 2,104,485 8.86 9.81 2.00
2 Magnolia Way 1,320,461 24.53 9.13 3.00
3 Crossroads Center 1,411,863 15.25 9.08 3.00
4 Greenfield Corners 2,129,516 13.71 8.87 2.00
5 Elm Street Pavilion 4,085,601 14.00 8.76 2.00
6 Seventh Heaven Stores 3,992,094 11.46 8.51 2.00
7 Eagle Rock Plaza 2,264,797 23.58 8.20 2.00
8 Amphitheater Stores 1,064,408 15.93 7.92 1.00
9 Harbor Lights Mall 632,423 9.92 7.84 2.00 
Bottom 10 Centers by Total Visits (2024):
  Property Total Visits Visits per Sqft Avg Visits/Cust Med Visits/Cust
0 Eastgate Bazaar 35,776 2.50 1.74 1.00
1 Sunray Shops 155,598 7.82 2.12 1.00
2 Cedar Ridge Shops 391,832 13.04 2.44 1.00
3 Maplewood Commons 531,254 3.51 2.64 1.00
4 Dogwood Lane 366,316 11.04 2.66 1.00
5 Bear Cub Alley 197,450 14.91 2.68 1.00
6 Hilltop Fair 288,239 2.93 2.72 1.00
7 Central Park Retail 537,082 6.42 2.73 1.00
8 The Junction Mall 494,249 27.13 2.95 1.00
9 Main Street Exchange 136,545 8.98 3.02 1.00

4b) Now we will look at the top 15 properties by visits per customer over time.

4c) Now we will be a little more granular and look at the distribution of avg. visits per customer by year in our portfolio.

  • The chart is a little messy because we have a large range of values for visits, but the chart represents the average and median visits per customer by year (red and green lines respectively) and the interquartile range (blue area) which represents the 25th and 75th percentiles.

  • We can see that our average visits per customer has stayed relatively consistent over the years, at about 5.5 visits per customer, across our portfolio.

5) Composite Score:

Now we will try to construct a overall composite score for each property. We will use the following metrics:

  1. Visits

  2. Visits per sqft

  3. Loyalty (measured by avg. visits per customer)

  4. Visits Growth

5a) Z-score Index (Equal Weights)

  • We will start our composite score with a simple z-score index.

  • This is the most simple metric to create a combined score. What we do is standardize each metric to have a mean of 0 and a standard deviation of 1. Then we take the average of the z-scores.

  • The scores represent the number of standard deviations away from the mean a property is performing on a specefic metric.

    • For example, property 79 has a scaled visits score of 1.49 meaning the visits at property 79 are 1.49 standard deviations above the mean of all properties.

Z-score formula:

z=x−μσz = \frac{x - \mu}{\sigma}

Top Centers by Z-Score Index
VisitsScale VisitsPerSF Loyalty VisitsGrowth Z_Score_Index Z_Score_Index_pct
Property
Harvest Moon Market 1.491580 0.024693 1.096336 1.534852 1.036865 100.000000
Brookside Village 0.658050 1.530969 0.175414 1.710263 1.018674 98.734177
Liberty Market 0.921270 1.654434 -0.263121 1.622557 0.983785 97.468354
Elm Street Pavilion 1.316100 0.172851 1.491017 0.877058 0.964256 96.202532
Bayside Market 0.109675 1.432197 1.271750 0.745499 0.889780 94.936709
Seventh Heaven Stores 1.316100 -0.370396 1.447163 1.096323 0.872297 93.670886
Galaxy Galleria 1.645125 -0.518554 1.710284 0.570088 0.851736 92.405063
Sunset Galleria 0.789660 1.135880 -0.175414 1.447146 0.799318 91.139241
Lionsgate Center 1.316100 1.654434 0.482388 -0.438529 0.753598 89.873418
Cypress Bend 1.645125 0.543247 -0.087707 0.833205 0.733467 88.607595

5b) Min-Max Normalized Geometric Mean

  • This is a more complex metric to create a combined score. What we do is standardize each metric between 1 and 10. Then we take the geometric mean of the scores.

  • We use the geometric mean because it rewards properties that are performing well on all metrics more than the arithmetic mean which would reward properties that are performing well on a few metrics more than the others.

  • We also penalize properties that have a higher standard deviation in their scores (uneven performance) by adding a penalty to the geometric mean.

  • We can see that the while the intial min-max normalized geometric mean looks almost the same as the z-score index, the penalized geometric mean is much different with property 79 moving from the 10th to 1st place and centers like property 62, 69, and 30 moving into the top 10.

Geometric Mean formula: GM=x1×x2×…×xnnGM = \sqrt[n]{x_1 \times x_2 \times \ldots \times x_n}

Penalized Geometric Mean formula: GMpenalized=GM×(1−σ10)GM_{penalized} = GM \times (1 - \frac{\sigma}{10})

Top Centers by Min-Max Normalized Geometric Mean
VisitsScale VisitsPerSF Loyalty VisitsGrowth Geo_Mean Geo_Mean_pct
Property
Harvest Moon Market 9.588235 5.563380 8.384615 9.538462 8.081830 100.000000
Brookside Village 7.352941 9.429577 5.961538 10.000000 8.018219 98.734177
Elm Street Pavilion 9.117647 5.943662 9.423077 7.807692 7.946266 97.468354
Liberty Market 8.058824 9.746479 4.807692 9.769231 7.793438 96.202532
Bayside Market 5.882353 9.176056 8.846154 7.461538 7.725872 94.936709
Seventh Heaven Stores 9.117647 4.549296 9.307692 8.384615 7.542894 93.670886
Sunset Galleria 7.705882 8.415493 5.038462 9.307692 7.426095 92.405063
Galaxy Galleria 10.000000 4.169014 10.000000 7.000000 7.349924 91.139241
Cypress Bend 10.000000 6.894366 5.269231 7.692308 7.270672 89.873418
Artisan's Alley 7.352941 7.401408 6.942308 7.230769 7.229628 88.607595 

Top Centers by Penalized Geometric Mean (Balanced Performance)
VisitsScale VisitsPerSF Loyalty VisitsGrowth Penalized_Geo_Mean Penalized_Geo_Mean_pct
Property
Artisan's Alley 7.352941 7.401408 6.942308 7.230769 7.080732 100.000000
Elm Street Pavilion 9.117647 5.943662 9.423077 7.807692 6.688305 98.734177
Bayside Market 5.882353 9.176056 8.846154 7.461538 6.565019 97.468354
Harvest Moon Market 9.588235 5.563380 8.384615 9.538462 6.556550 96.202532
Brookside Village 7.352941 9.429577 5.961538 10.000000 6.519627 94.936709
Falcon Ridge Mall 7.000000 6.260563 8.730769 6.769231 6.368749 93.670886
Sunset Galleria 7.705882 8.415493 5.038462 9.307692 6.059963 92.405063
Liberty Market 8.058824 9.746479 4.807692 9.769231 5.974702 91.139241
Seventh Heaven Stores 9.117647 4.549296 9.307692 8.384615 5.861216 89.873418
Willow Creek Center 10.000000 5.753521 7.461538 6.307692 5.853494 88.607595

5c) PCA-based Composite Score

  • This is a the most complex of the metrics we will look at.

  • PCA is a statistical technique that transforms a set of variables into a smaller set of uncorrelated variables called principal components.

  • Here, we use PCA to find the “optimal” weights for our composite score.

  • This is the most data-driven of the composite scores and finds the weights that best explain the variance in the data.

  • The big downside is that it is very difficult to understand the weights and the composite score is not as interpretable as the other methods.

Top Centers by PCA-based Composite Score
VisitsScale VisitsPerSF Loyalty VisitsGrowth PCA_Power_pct
Property
Galaxy Galleria 0.981013 0.363014 1.000000 0.670886 100.000000
Harvest Moon Market 0.936709 0.513699 0.822785 0.949367 98.734177
Elm Street Pavilion 0.886076 0.554795 0.936709 0.759494 97.468354
Seventh Heaven Stores 0.886076 0.404110 0.924051 0.822785 96.202532
Willow Creek Center 0.981013 0.534247 0.721519 0.594937 94.936709
Redwood Circle 0.936709 0.123288 0.772152 0.873418 93.670886
Brookside Village 0.696203 0.931507 0.556962 1.000000 92.405063
Cypress Bend 0.981013 0.657534 0.481013 0.746835 91.139241
Bayside Market 0.537975 0.904110 0.873418 0.721519 89.873418
Lionsgate Center 0.886076 0.965753 0.645570 0.379747 88.607595

5d) Final Scores (Using a combination of all ranking methods)

  • Here we will create an average of the rankings across all methods.

  • This will give us a more comprehensive view of the rankings across all methods.

  • I think this is the best way to look at the rankings across all methods.

All Centers Ranked by Consistency Across All Ranking Methods
Rank Property Z-Score Geometric Mean Penalized Geo PCA Consistency
1 Harvest Moon Market 100.00 100.00 96.20 98.73 98.73
2 Elm Street Pavilion 96.20 97.47 98.73 97.47 97.47
3 Brookside Village 98.73 98.73 94.94 92.41 96.20
4 Bayside Market 94.94 94.94 97.47 89.87 94.30
5 Seventh Heaven Stores 93.67 93.67 89.87 96.20 93.35
6 Liberty Market 97.47 96.20 91.14 87.34 93.04
7 Galaxy Galleria 92.41 91.14 77.22 100.00 90.19
8 Willow Creek Center 87.34 87.34 88.61 94.94 89.56
9 Cypress Bend 88.61 89.87 87.34 91.14 89.24
10 Artisan's Alley 84.81 88.61 100.00 78.48 87.97
11 Sunset Galleria 91.14 92.41 92.41 75.95 87.97
12 Falcon Ridge Mall 83.54 84.81 93.67 83.54 86.39
13 Lionsgate Center 89.87 86.08 81.01 88.61 86.39
14 Crossroads Center 86.08 83.54 86.08 81.01 84.18
15 Greenfield Corners 77.22 79.75 82.28 82.28 80.38
16 Southridge Emporium 74.68 82.28 84.81 72.15 78.48
17 Coastal Breeze Center 72.15 77.22 73.42 84.81 76.90
18 Eagle Rock Plaza 82.28 75.95 65.82 79.75 75.95
19 Agora Marketplace 75.95 78.48 83.54 64.56 75.63
20 Northpoint Hub 78.48 81.01 79.75 59.49 74.68
21 Colonnade Retail 73.42 72.15 60.76 86.08 73.10
22 Redwood Circle 81.01 67.09 48.10 93.67 72.47
23 Oceanfront Walk 70.89 73.42 70.89 70.89 71.52
24 Freedom Town Center 67.09 69.62 72.15 69.62 69.62
25 Riverbend Plaza 64.56 70.89 75.95 63.29 68.67
26 Ninth Life Plaza 65.82 65.82 68.35 74.68 68.67
27 Silverlake Promenade 63.29 68.35 78.48 60.76 67.72
28 Vineyard Valley Shops 69.62 74.68 74.68 49.37 67.09
29 Eighth Wonder Outlets 79.75 64.56 45.57 77.22 66.77
30 Hawk's Landing 59.49 60.76 64.56 73.42 64.56
31 Magnolia Way 58.23 62.03 62.03 65.82 62.03
32 Tiger Paw Place 68.35 63.29 58.23 51.90 60.44
33 Downtown Crossing 53.16 56.96 69.62 46.84 56.65
34 Amphitheater Stores 55.70 55.70 53.16 55.70 55.06
35 Starlight Pavilion 54.43 58.23 63.29 43.04 54.75
36 Oakwood Shopping Village 50.63 54.43 67.09 45.57 54.43
37 Azalea Path 48.10 51.90 59.49 58.23 54.43
38 Six Mile Shopping Hub 60.76 59.49 55.70 40.51 54.11
39 The Shoppes at Three Rivers 62.03 46.84 35.44 68.35 53.16
40 Ten Pin Alley Shops 49.37 48.10 44.30 67.09 52.22
41 Westwood Collection 43.04 49.37 54.43 54.43 50.32
42 Terminal Market 46.84 50.63 49.37 53.16 50.00
43 Lakeview Terrace 51.90 53.16 56.96 36.71 49.68
44 Union Station Shops 41.77 44.30 51.90 48.10 46.52
45 The Grove at First Street 45.57 43.04 40.51 50.63 44.94
46 The Forum Shops 40.51 41.77 39.24 56.96 44.62
47 Heritage Square 44.30 45.57 46.84 34.18 42.72
48 Craftsman's Corner 37.97 37.97 30.38 62.03 42.09
49 Patriot Place Shops 34.18 40.51 50.63 37.97 40.82
50 Five Points Retail Park 36.71 39.24 36.71 41.77 38.61
51 Millworks Retail 32.91 35.44 37.97 44.30 37.66
52 Golden Valley Mart 39.24 36.71 32.91 39.24 37.03
53 Diamond Heights Place 31.65 34.18 43.04 31.65 35.13
54 Eastgate Bazaar 56.96 31.65 17.72 32.91 34.81
55 Uptown Shoppes 35.44 32.91 34.18 25.32 31.96
56 Harbor Lights Mall 30.38 30.38 25.32 35.44 30.38
57 Valley View Outlets 26.58 29.11 31.65 30.38 29.43
58 Pinecrest Mall 17.72 26.58 41.77 24.05 27.53
59 Creekside Shops 24.05 27.85 29.11 29.11 27.53
60 Moonbeam Mart 18.99 25.32 26.58 26.58 24.37
61 Bluebonnet Row 20.25 20.25 22.78 27.85 22.78
62 Wolf Run Outlets 25.32 24.05 21.52 18.99 22.47
63 Dogwood Lane 27.85 22.78 16.46 21.52 22.15
64 Kestrel Court 29.11 18.99 15.19 20.25 20.89
65 Bridgewater Place 16.46 21.52 27.85 12.66 19.62
66 Foundry Place 21.52 15.19 18.99 16.46 18.04
67 Four Corners Marketplace 11.39 13.92 20.25 22.78 17.09
68 The Junction Mall 22.78 17.72 12.66 15.19 17.09
69 Central Park Retail 15.19 16.46 24.05 11.39 16.77
70 Orchard Park Center 12.66 11.39 10.13 17.72 12.97
71 Clearwater Commons 10.13 12.66 11.39 10.13 11.08
72 Goldenrod Place 13.92 10.13 1.27 13.92 9.81
73 Mountain Pass Shops 6.33 8.86 13.92 8.86 9.49
74 Cedar Ridge Shops 7.59 7.59 7.59 5.06 6.96
75 Maplewood Commons 5.06 5.06 8.86 7.59 6.65
76 Bear Cub Alley 8.86 6.33 3.80 6.33 6.33
77 Sunray Shops 3.80 3.80 6.33 3.80 4.43
78 Main Street Exchange 2.53 2.53 5.06 2.53 3.16
79 Hilltop Fair 1.27 1.27 2.53 1.27 1.58

Conclusion — Why the Portfolio-Level Placer Analysis Matters

Looking asset-by-asset tells only half the story.
Raw visit counts or single-year rent rolls highlight obvious stars, but they miss three critical angles:

  1. Spatial productivity (Visits / Sq Ft)
  2. Customer stickiness (Average & median repeat visits)
  3. Trajectory (percentile rank changes year-over-year)

By stitching those metrics together—and expressing them as percentiles, z-scores, and blended indices—we surface patterns invisible in a one-to-one review:

Traditional view Portfolio analytics view
“Big boxes pull the most traffic.” Several mid-size assets deliver top-decile Visits / Sq Ft, turning compact GLA into outsized footfall.
“Anchor closures drive performance.” Rank-change tables pinpoint the exact year a dip began, often months before NOI feels the hit.
“High traffic = success.” Loyalty overlays reveal centers with tourist-style visits but weak repeat engagement, guiding merchandising fixes.

What stakeholders gain

  • Sharper capital allocation
    Composite scores rank centers by balanced performance, ensuring cap-ex flows to assets with both high volume and high efficiency.

  • Evidence-based leasing & marketing
    Loyalty laggards with strong Visits / Sq Ft become priority targets for tenant mix tweaks, community events, or way-finding upgrades.

  • Early risk detection
    Assets sliding down percentile ranks trigger “yellow-flag” reviews before occupancy or rent metrics deteriorate.

Path forward

Horizon Action Outcome
60 days | Layer in sales or leasing KPIs (e.g., sales per visit, rent-to-traffic ratios) to the blended index. | Links foot-traffic quality to revenue, improving ROI targeting. |
Quarterly | Publish an auto-updating dashboard with threshold alerts for rank drops or loyalty spikes. | Keeps asset managers focused on real-time movers, not lagging reports. |
Annual | Feed composite metrics into predictive models to forecast NOI growth and prioritize hold/refi/sell decisions. | Turns historical insight into forward-looking strategy. |

Bottom line: the Placer.ai portfolio analysis converts raw visit logs into a quantitative early-warning and opportunity-spotting system—one that sees beyond headline traffic numbers and equips decision-makers to steer capital, leasing, and marketing with confidence.